E-commerce Retargeting: How to Bring Back Abandoned Cart Shoppers

As an e-commerce store owner, one of the biggest challenges you may face is dealing with abandoned carts. According to research, the average cart abandonment rate is around 70%. This means that out of every 10 shoppers who add items to their carts, only 3 end up making a purchase. However, the good news is that you can use e-commerce retargeting strategies to bring back abandoned cart shoppers and recover lost sales. In this article, we will explore some effective techniques to help you get started.

Utilize Email Campaigns

Email campaigns are a powerful tool for e-commerce retargeting. When a shopper abandons their cart, it’s essential to capture their email address before they leave your site. You can then use this email address to send them targeted emails with reminders about their abandoned cart. Your emails should be personalized, and engaging, and offer an incentive to encourage the shopper to complete their purchase. For example, you can send them a discount code, a free shipping offer, or a limited-time promotion. By leveraging the power of email, you can remind the shopper about the products they were interested in and entice them to come back and complete their purchase.

Implement Retargeting Ads

Retargeting ads are another effective way to bring back abandoned cart shoppers. With retargeting, you can show ads to shoppers who have visited your site and added items to their cart but left without making a purchase. These ads can be displayed on various platforms such as Google Display Network, Facebook, Instagram, and other ad networks. Retargeting ads can be highly personalized, displaying the exact products that the shopper added to their cart. This serves as a gentle reminder and encourages them to revisit your site and complete their purchase. You can also use retargeting ads to offer incentives such as discounts, freebies, or other promotions to entice the shopper to come back and complete their order.

Optimize Checkout Process

A complicated or lengthy checkout process can be a significant deterrent for shoppers, resulting in abandoned carts. Therefore, it’s essential to optimize your checkout process to make it as smooth and hassle-free as possible. Simplify the steps involved in the checkout process, reduce the number of form fields, and provide clear and easy-to-understand instructions. Offer guest checkout options to avoid forcing shoppers to create an account, which can be time-consuming. Additionally, make sure your checkout process is mobile-friendly, as an increasing number of shoppers are using mobile devices to make purchases. By optimizing your checkout process, you can minimize friction and increase the likelihood of shoppers completing their purchase instead of abandoning their cart.

Send Personalized Product Recommendations

Another effective e-commerce retargeting strategy is to send personalized product recommendations to shoppers who have abandoned their carts. Use data such as their browsing behavior, purchase history, and preferences to recommend relevant products that they may be interested in. You can send these recommendations via email or display them in retargeting ads. By offering personalized product recommendations, you can remind shoppers of their initial interest in your products and entice them to come back and complete their purchase.

Also Read: The Dos and Don’ts of Search Engine Optimization (SEO)

Offer Free Shipping or Discounts

Incentives such as free shipping or discounts can be powerful motivators to bring back abandoned cart shoppers. Many shoppers abandon their carts due to unexpected shipping costs or the perception that the total cost of their order is too high. By offering free shipping or discounts, you can overcome this hurdle and encourage shoppers to complete their purchases. You can send them an email with a free shipping or discount code, or display these incentives in retargeting ads. Make sure to highlight these offers prominently and create a sense of urgency by setting expiration dates to encourage shoppers to act quickly.

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